Unbutton yourself

August 31, 2009

Illustration, poster design and mural concept for Levi’s® 501 ‘Live Unbuttoned’ campaign.

“This campaign gives us a unique opportunity to let a new generation of jeans consumers around the world know that the original, quintessential 501 jean is contemporary and relevant to their lifestyle. No other jeans brand can do this. – Unbuttoning yourself and breaking free from inhibitions and convention.”